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Association of State Flood Plain Managers

Association of State Flood Plain Managers Association of State Flood Plain Managers
Association of State Flood Plain Managers

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What Does El Nino Mean to You and Your Community This Spring?
Friday, April 1, 2016

What Does El Nino Mean to You and Your Community This Spring?

You may associate  El Nino with increased rain in California and areas in the Southwest. However, you may not realize that strong El Nino conditions can cause unpredictable weather across the United States. Although weather experts hesitate to attribute specific extreme weather events solely to El Nino, the National Oceanic and Atmospheric Administration is warning residents from coast to coast to expect higher-than-average precipitation for the next few months.

All it takes is one storm to cause a flood, and just a few inches of water can cause tens of thousands of dollars in damage. Without flood insurance, residents could be left paying for the damage out of pocket since homeowners, renters and business policies typically don't cover flood damage. Don't wait until hurricane season to encourage residents to protect what matters, because it's not just a house-it's their home.

Talk to Residents about Flood Insurance

Flood insurance may not prevent a flood, but it can help homeowners get back on their feet in the event of a flood. A flood insurance policy will give them peace of mind knowing that they are covered if the unexpected happens. Provide them with the right information to protect their investment.

To educate residents in your community about their flood risk and financial preparedness, FloodSmart-the marketing and education campaign of the National Flood Insurance Program-offers several tools and resources on FloodSmart.gov that you can use, including:

  • The One-Step Flood Risk Profile to provide an estimation of a property's flood risk and direct residents to local insurance agents, who can provide additional information on a flood insurance policy.
  • The Cost of Flooding tool, which you can embed on your website to illustrate how just a few inches of water can cost tens of thousands of dollars in damage.
  • Consumer and business checklists to help residents prepare before the next disaster strikes.
  • Seasonal social media messages that you can share through your own Facebook and Twitter platforms to educate residents.
  • Marketing webinars that review FloodSmart's tools and resources and how to use them in your outreach efforts.

This spring El Nino brings an increased risk of flooding to your area. Now is the time to reach out to residents to help them better understand their flood risk, and encourage them to protect what matters with a flood insurance policy. Visit FloodSmart.gov/partners to learn more.






Association of State Flood Plain Managers
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